Well, this dud government has decided it needs to waste more money on an ad campaign.
THE Gillard government is defending its new $36 million advertising blitz on compensation for the carbon tax, insisting pensioners and families need to know about the payments that will start to flow in coming weeks.
Over the next six weeks alone, the government will spend $14 million – or about $270,000 a day – on an information campaign about the household assistance package to be rolled out this month.
The opposition says the new campaign, which focuses on the $4.2 billion in compensation payments rather than the carbon tax or climate change, will almost double the amount the government is spending to sell the tax, bringing the total to $70 million.
A spokeswoman for Families and Community Services Minister Jenny Macklin said it was normal to have a ”public information process” in such cases. ”Pensioners and families need to know that extra money will be appearing in their accounts on purpose,” she said.
Wouldn’t the pensioners find out about the compensation on the TV, on account of those set top boxes Senator Conroy was kind enough to provide for them?